A Follow Up, Well They All Are Right?

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 Hello Friend,

This was originally an answer to an email sent to me. I

have since added to it and expanded it into this article!

It’s a bit long, I’m trying to make up for my lack of posts:-)

Reading to the end though, can turn out to be valuable

for you!

I think I kinda mentioned in the past, that I prefer people write

their own ads and emails.

Reason being if it’s a cookie cutter,(pre-written ad), and many

people are using it, it becomes stale. What I’m saying is eveyone

has seen the ad before. This comes to what I was saying the

other day about copy writing. Here are 2 tools that can help.

https://www.aminstitute.com/headline/

https://sendcheckit.com/email-subject-line-tester

So, First you need to write catchy headlines, then your ad

body has to keep their interest and get them to take action.

I rarely use any cookie cutter ads, or cut and paste stuff. I

write my ads off the wing, on the go, I write what I am feeling

and what I want to convey at that very moment. That gives me

original material/content. My ads are personal not something pre-

written that everybody else is using too. Yes, most programs, and

affiliate type sites, have pre-written ads for you in the back

office. But, guess what, everybody else is using them too.

People out there on the Web have seen these ads over and

over again. If you want to use those ads, start with one and at

least re-write it and give it your personal touch.

Here is one keeps your emails within count for formatting:

https://www.formatit.com/

Generally 50 characters or less is a good rule of thumb.

Now for the body, write your email clear, and to the point.

I always suggest short and sweet, maybe give away a

free gift, and then always, end with a call to action!

I always try to make that call to action solve a problem

for them, or give them something they need. How do you

know what they need, I go for general things everyone needs

according to that niche I’m writing the ad for. Example:

For Marketers, everyone Needs Traffic, so I will end it by

giving them a Traffic Resource, such as:

Click Here to Quadruple Your Traffic

Now enter that in the Headline Analyzer Here is what I got:

50.00%

This score indicates that your headline has a total of 50.00% Emotional Marketing Value (EMV) Words. To put that in perspective, the English language contains approximately 20% EMV words. For comparison, most professional copywriters’ headlines will typically have 30%-40% EMV Words in their headlines.

While the overall EMV score for your headline is 50.00%, your headline also has a predominant emotion classification.

As you can see my headline is much higher than most professional copywriters.

It’s also 30% higher than all the emotional words in the English language.

Mastering all these rules and tricks and tips does not come naturally

or overnight. It takes practice, testing, and still is a numbers game after

that, believe this though, having your own email list of people you get

to know, and that know, like, and trust you, is a very big part of

successful marketing online. Take some time and learn, you won’t get

it any other way. Well you can always outsource:-)

I jump around a lot, but lets move back to the subject line.

The subject line of your email is very important and so it pays to give it the

necessary attention to get it right.

A poorly constructed subject line could result in your emails being

flagged as spam, not opened, or a person unsubscribing. Your email

subject line should always be a call to action also.

A call to action is the action you want a person to take. It’s more than just

encouragement to open the email; it’s about doing something in the email.

Let’s have a look at creating email subject lines with a strong call to action.

#1   Make Your Call to Action Compelling

Remember you have only a few seconds to grab your reader’s attention

as they skim through their Inbox. Make sure you include any offer in

the subject line so readers immediately see what the value of the email

will be. If you create a sense of urgency with your compelling offer,

you’ll increase the response. You can do this by using brackets in

your subject line. For example, Learn how to Use Email Marketing

[Webinar in 5 Days].

#2   Make Sure You Don’t Look Like Spam

You do not want your subject line picked up by spam filters or firewall

filters, so you need to be cautious when you choose your words for your

subject line. Careful using words like offer, free, or act now, (which I am

occasionally guilty of), can be flagged by the spam filters. You should

also not use all caps or punctuation in the subject line.

#3   Make Your Call to Action Consistent

Before a person opens their email, they see the subject line and a couple of

sentences in the preview. Therefore, those first two sentences need to be

related to your subject line. They should add to your compelling offer and they

should also be action oriented. Create a link in the first couple of sentences,

which will take the reader to the website page where you want them to take

action.

#4   Keep Your Subject Line Short

You should try to keep your email subject lines short. Remember you have only

45 characters. If you go over that your reader may not see the entire subject

line. You want the most compelling part of your message right at the front of

the subject line.

#5   Use an Active Tone

The subject line should speak directly to your recipient and be written in

an active tone using an action verb such as sign up, download, or learn how.

The best way to figure out if your email subject line is effective is to test.

You’ll see A/B testing kicking around the web. It’s good to know what is

working best, what is getting your emails opened, and what is not.

#6   As a last thought, My pet peeve, and likely others too!

Do Not Use Mis-leading Headlines, there is a fine line here. That line

is between slight and blatant mis-information. I actually unsubscribe

from mailing lists when some uses the headline: ‘You’ve just been paid’,

or ‘You’ve got Cash’, Your account is being cancelled’, and the list goes

on and on. Don’t do it! I can’t count how many times I’ve watched

experienced marketers, and some email marketing professionals do this.

A Lot of safelists, mailers, exchanges, tell you even, in the rules, or

instructions, Not to use misleading headlines!

I think that’s enough of my rambling today, so until next time…

Have a Great Day, Be Prosperous, and be Safe,

Robert

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The Email Marketing Report Card – Do You Pass?

Hey Folks,

 

Well I am getting better about getting posts online, just not specifically here:-)

Anyone can throw together an email and send it out to subscribers. Even building subscribers isn’t terribly difficult. Most people will sign up if you are offering them something of value that they want. But creating an email marketing campaign that’s highly effective and creates a high click through rate is not something everyone does well. As a result, many many people are wasting their time sending out emails and not getting the results they want.

Let’s have a look at this email marketing report card and you can decide if you pass or fail. You can also decide where you need to make changes to increase your click through rate.

#1 Does your email have a goal? What is the purpose of your email? Are you telling your subscriber what you want to share and what you want from them? Email should always be action orientated. And your message should be clear and concise. Test it. Ask someone not familiar with what you are doing to read your email and get their response.

#2 Do you have a real person, company, or brand in the from’ name box? You need to make sure that your email is coming from someone real. These day’s people are much more cautious and if they cannot connect the email to someone real, it’s going to land in the trash or even in their spam.

#3 Does your email address come from a real person? You should not be using email addresses like admin@ or sales@ These will not be nearly as effective as using an email address that’s from a person like sally@ or john@. Subscribers want to connect with real people.

#4 Does your subject line contain an action oriented or compelling subject? Your subject line should contain a call to action. However, you only have 45 characters here so use them wisely. A common mistake is to have a subject line that is too long. It then gets cut off and ruins your message. Go for short and sweet keep it easy to understand. In this case, less is better.

#5 Do you have at least two links in your email? Have you made use of an anchor text link in the first sentence? You need to! You can place links with tracking URLs in the rest of the email.

#6 Does your email comply with CAN-SPAM Law? This is very important; otherwise, you’re going to find your email in the spam folders. To comply you must include your company name and address as well as an unsubscribe link. If someone wants to unsubscribe you must do this within 10 days of being notified.

That’s it well did you pass? If yes congratulation! If no that’s okay, because now you can get to work fixing.

Till Next Time,
Be Successful,
Robert

Have you checked this out yet?
Email Marketing Success

 

 

Types of Emails You Need to Use

Well Hello Again… it’s been a while since I’ve posted, and this is actually a re-post from one of my other blogs in the past. But I did a little refining. I will try to get better with posting, just been juggling a lot of other things.

So … If you are running online email marketing campaigns, chances are you are already using the popular newsletter format, which usually are sent out monthly or every couple of weeks. The trouble is far too many of us stop right there and don’t use any other type of email campaign, and that’s a big mistake! Let’s look at 4 types of email, other than newsletters, that you can use to connect with your subscribers.

#1 Informational Emails
Informational emails are not very long and generally, they do not require any action by the subscriber. They are simply there to convey a message and provide information to the recipient. Examples of informational emails include happy birthday’ messages, course ending reminders, or webinar reminders.

#2 Educational Emails
Educational emails are very popular with recipients because they help to solve some type of problem or answer a question. You can send educational emails any time you have new content, a popular blog post, or any other educational information that matches your subscribers. This becomes even easier if you took the time to group your subscribers, because that way you can send the right content to the right people.

#3 Lead Nurturing Emails
This type of email is one of the least used or when it is used it is often used wrongly. It takes a lot of time and effort to take a lead and move them through the entire sales cycle. By using lead nurturing emails, you able to help that process occur faster and you don’t need to invest a lot of time. You can set up various nurturing campaigns with 7 or 8 nurturing emails in each and then you can simply schedule them to execute over a period of time. Both 60 and 90 days are popular depending on what your product or service is. These should be short messages that are packed with content rich information and that try to get the lead to respond to your call to action that will lead them to your website.

#4 Promotional Emails
This type of email, if not done right, can find you with a subscriber that will unsubscribe or simply trashing your message. Too many promotional emails and you will annoy your recipient. The only time you should use this is if you have a new product or service, a special deal going on, or a special event coming up. You should not use this more than a couple of times a month.

What types of emails do you use in your email marketing campaigns? Now you have some new ideas so why not give them a try.

Are You set up with an Autoresponder?
Looking for the Next Shiny Object…
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Have a Safe Holiday Season,
Robert Hamborg

Get the Most out of Email Marketing!

Your Banner Here Across Our Network – Click for Information!

Hey All,

I know if you were ever waiting for me to update my blog…it’s been slow going:-)  Like I’ve stated, I really have a lot of other things going on.

So, Onward…

Using email is a great way to market and promote your e-commerce
business. With people being so busy and getting junk mail, how
do you make your email stand out? Here are some helpful tips to
get you the most benefits from this effective marketing tool. It
is important to do some research and attempt to get your
marketing sent to a target market that will likely be interested
in the products or services you are offering.

Some companies randomly send emails to people who have
absolutely no interest in what is being advertised. You will get
a very low response from such marketing methods. If your website
asks for consumer information including an email address, but ask if              they are interested in receiving e-mail advertisements and promotions.              If they choose not to then don’t add them to your data base for marketing by email. Make sure you have the permission of the consumer to send them such materials.You are required by law to include an opt out link in the event
the consumer no longer wants to receive such emails from you.

Please take a moment and check out the pages of some of my Team Members Here    and find out how you can earn with E-mail Marketing.

Statistics show Tuesday and Wednesday are the most effective
days to send out marketing emails. Send them out in the morning
so that individuals have time to read them during breaks, lunch
hours, and in the early evening. You might have a lot of
information to pass on to the target market, but keep your email
short and to the point. Most internet users like to go through
their emails quickly. If yours is lengthy it may get deleted or
saved to be read later. You want the consumer to be able to read
it as soon as they click on it and get all the information. Make
sure you have hyperlinks that take consumers immediately to your
website if they are interested. Internet users are not patient.
Most will not wait longer than five seconds for your website to
appear.

It is important to test your marketing email in the various
email programs including Gmail, Yahoo, MSN, Hotmail, and AOL because
they all work differently. Your graphics and pictures may be
distorted in particular email programs. This will result in all
those consumers not being able to use your marketing email as it
was intended. Taking the time to conduct these tests can make
the difference between an effective email marketing campaign and
one that is a flop.

Check out 21 Email Marketing Hacks Here

How often do you want to send an email to your consumers? This
can be tricky to determine. It really depends on your products
or services and your target market. You want to keep your
business name fresh in the mind of the consumers but they will
stop reading the emails from you if they become too frequent.
Some businesses do them weekly or monthly. Others choose to only
send an email when there is a huge promotion going on. A
business newsletter is a great way to contact the consumer
monthly with fresh information. You also want to give consumers
a very simple way to change their email address as it is very
common to change email service providers.

You need to have an effective system set up to answer any
questions emailed to you from customers within 24 hours. This
will show your business is serious about keeping them satisfied
before, during, and after they make a purchase. Issues come up
and most consumers will give your business the opportunity to
help resolve the situation. This is your opportunity to prove
the integrity of your business.

Want to Learn More on Email Marketing?  Check Out My Newsletter: Email Marketing Made Easy Here!

 

Yours in Success,
Robert

P.S.
Email marketing is a very effective and useful tool for
marketing your e-business. Taking the time to proceed with the
process after you have conducted some research to identify the
target market and following these effective email marketing tips
will provide you with the opportunity to generate the most
business from your marketing campaign. There is a great deal of
competition in the world of e-commerce and you will have to work
hard to be the best. Virtually Every and Any Industry can use Email Marketing to their benefit.

The Power Of Autoresponders

Your Banner Here Across Our Network – Click for Information!
I am working to get some/most of my original posts back on here. I’m so busy with other things it’s been a bit slow going. I will try for at least 1 or 2 a week. I know that seems lame, but really am buried!

If you own an Internet marketing or online business, you’ve probably grown tired of answering the never ending amount of email you get on a daily basis. Most companies get hundreds of emails a day, many of which are questions from clients and potential customers. If you’ve grown tired of answering email – you should look into an autoresponder and discover how it can work for you and save you a lot of precious time.

When someone sends out an email, they expect to get an instant reply. Although you can meet this demand with some emails, it can be very hard to send an email to over 100 people – especially when you have hundreds of other things to do with your day. You can always hire additional staff to answer emails, or work longer hours yourself. These options may be good for some – although many decide to use the power of an autoresponder instead.

As most of us already know, emails are very important with business. They give us a way to communicate with others on the Internet, sending messages in a matter of seconds. Emails are also an ideal way for visitors to give you feedback on your products, website, and other concerns free of charge. Through the use of an autoresponder, you can quickly answer emails and reply to hundreds of emails without lifting a finger.

What many fail to realize is the fact that autoresponders have many other uses than just answering emails. They also give you the opportunity to email potential customers and clients about future products, special offers, free samples, and anything else you feel would be important to your visitors. You can also offer advice and tips to affiliates as well, helping them to sell your products and services. On top of this, autoresponders are also a great way to build trust and a working relationship with your visitors and customers.

You can find autoresponders in several different formats, including programs that run through your email, scripts that operate through your website server and third party programs that are hosted by autoresponder services and providers. There are companies that will offer you free autoresponders, although you may want to look at the features before you decide to try one out. Although free is good – there are normally downsides to free programs that you won’t have to worry about if you purchase one.

When you load up your autoresponder with content, you can make the material long or short, although you should make sure that your readers can follow along and keep up with the material you’re sending. When a potential buyer or current customer signs up on your list, you should always let them know what it is that they are signing up for.

When you sent out your first email, it should be a welcome email to first time subscribers, letting them know what they can expect to receive from you in the future. This way, customers will anticipate your emails. If you give them high expectations, they will anticipate your emails. You should always make your messages enticing, letting readers know that you are offering them great content with your autoresponder for the best price of all – free.

Email is one of the best tools you can have with marketing and business, although autoresponders have the power to take emailing to an entirely new level. Through the use of an autoresponder, you can instantly contact hundreds of thousands of customers, as many times as you wish, with the click of a button. You can learn many things about your autoresponder – all you have to do is play around with it and let your creativity take over.

http://www.trafficwave.net/members/pcmu/matrix.html

Have a Fantastic Day,
Robert Hamborg

List Building and Traffic Wave

Your Banner Here Across Our Network – Click for Information!

Hello Everyone,
If you’ve been following me for any length of time, you’ll
know I’m a big proponent of List Building. Actually
the main reason I started Premium Leads Club.
I know from my own, and the experience of other successful
marketers, companies, and statistics, that email marketing
is the #1 way to profit online.
Today I got this from Sales and decided some may
have missed it and I thought it was of interest…
If you are wondering how much you can earn as a TrafficWave Affiliate, this article is for you:
Right now, all over the world, TrafficWave Affiliates are building a consistent residual income stream by introducing affliate marketers and business owners to powerful email marketing tools.
TrafficWave Affiliates can earn weekly and monthly commissions, working part-time, from home.
There is literally no limit to how much you can earn with our system.
one of my list building courses you might like to try:
Yours In Success,
Feel free to ask any questions. I look forward to hearing from you.
Robert Hamborg

How about some Ad Tracking?

So today I just wanted to touch a bit
on tracking your ads. Not going to be very
long:-) Just a few things to keep in mind!

It can be important to know where your
traffic is paying off. But, you should always
keep in mind there are a lot of variables.

Sometimes you may think that a certain source
is not giving you results. But also keep in
mind a few things.

Is it your subject/headline that is, or
is not converting? (this is where A/B testing
can come in handy). Trying different headlines
or subject lines to see which get higher open
rates can make a difference. Then consider your
content. I really like to impress short and sweet.
Reason being is that people generally are not going
to read a long sales letter. Let your web page/
Site do the Talking/Selling.

This is just a little of what could affect your
tracking. There are a lot of ways to use A/B
or split page tracking to your tracking efforts.

There are many Ad Tracking Services out there.
I think one of the best free ones is Leads Leap.
They have a variety of free tools, and you can
earn and advertise too.

You won’t get a lot of statistics, just hits,
but all of our GOT sites have a Viral Url Cloaker.
It also gives you the little bit of monetization
of advertising your url to the site at the same
time.

If you are on our Traffic Wave team, or belong to
Traffic Wave at all, they also have Ad Tracking.
Again, it is kinda limited to hits.

We also have an url shortener here: http://iurl.xyz/
It is simple but has some cool features too.

In the mean time here is a Free Package to help
with your Email Marketing:

Join Our Book Cub for More on IM

It’s Totally Free and You get a Free Quality Ebook

Every Week:-)

 

Till Next Time,

Robert