Email marketing is a very effective method when it comes to responsive, low-cost internet marketing projects. Because it is the most widely-used and has a reputation for bringing targeted traffic to websites. It is also used to stay in touch with your customers, or prospective customers, send out invitations, or make special offers.
It’s a great way to reach large amounts of customers in a cost effective way that will result in more sales and more traffic to your offers and website, if done right with the proper tools. Namely an autoresponder. Choosing a good service is very important. Some have much higher delivery rates than others. You can use email marketing for virtually any type of business or product. All, or I should say, almost all companies use it to some extent.
It’s as easy as writing an e-mail that may be in a form of a letter or a advertisement thats well constructed, and sending it to as many targeted recipients as possible. However, trying a hardsell on cold prospects will often not get very good results. One way of increasing the likelihood of effectively writing one is to be sure and have interesting and informative content in your email/letter that will benefit the receiving party.
One advantage of email marketing is it can be effective for both large and small businesses. When it comes to regular commerce, a larger company can afford to print up colorful fliers and ads. Smaller businesses due have less opportunity to do this because of the expense if hiring a writer, or time if doing it themselves. It can also be done using software so even small businesses can create effective and professional looking marketing on at a reasonable cost.
Email marketing costs considerably less than other types of marketing. This savings is after the cost of research, testing, and sending the emails. Email marketing consulting and writers is usually less expensive than other marketing consultants. This means you can decide to save money, or spend more, but reach less or more prospects. You have to weigh the differences and do some testing to see what works for you and what kind of return you get on your investment,(ROI)
We’ll talk more on that in a follow up article later this week. and talk more about autoresponders and all the ways you can use them. This is the one tool you can’t do without to be effective in your email marketing. Automating your marketing and campaigns is very valuable in this area.
For now let me leave you with the service I suggest and use.
There are lots of reasons I’ll cover later, but I will let their site speak for them. Easily Create, Send, and Track Unlimited Sales Letters, Follow-up Messages, Articles, and Special Offers:
